A paradigm shift is a shift in the way in which you look at a particular topic, subject, knowledge area or way of approaching how to do something.

The interesting thing is that people get stuck in paradigms because of what they believe to be the truth, i.e. an absolute truth.

When in reality there are only facts and ‘the truth’ is just a way of looking at those facts.

People usually feel comfortable with their, “truths”, or their version of reality. When I say this to people they often think I am ’splitting hairs’ and that ‘facts’ and ‘truths’ are the same. Well actually nothing could be further from the truth.

It is a recorded fact that when Columbus approached the American coastline the local natives could not see his ships.

Now it’s a fact the ships were in the sea, but as far as the natives were concerned the truth of the matter was they were unable to see them. Whereas Columbus could see the natives. So what is happening here?

Put simply the local native population had never seen sailing ships and had no frame of reference to interpret the data being sent through their eyes to their brains.

However Columbus and his crew had seen people before so they could see the local people even if they may have looked odd, they were still familiar enough to be recognized.

Eventually, the story goes, the local shaman noticed the wakes from the ships, because they were moving at odds to the waves. As he was used to looking at waves he could recognize the wakes as they were similar.

The fact they were ‘waves’ moving at odds to the natural waves made him keep staring.

Then at one point his brain inferred there must be something moving through the waves to make the wakes. It was at this point the shaman ’saw’ the ships.

The ships had been there all along, but only by stepping outside his normal thinking was he able to ’see’ the ships. As he pointed this out more and more people came to the same conclusion and began to ’see’ the ships.

So the question is if you want to be a success in business how far are you prepared to go to achieve a paradigm shift? How far outside your normal way of thinking will you go?

The people who created this business opportunity broke all the rules on network marketing and are now multi-millionaires because of it.

Can you be one of the 100 Millionaires they say they will be created by the end of 2017? I would bet they will achieve this aim given what they have done so far.

Adam